The first 24 hours of Prime Day was the biggest day of the year for Amazon so far in the UK. In Prime Day’s first 24 hours in the UK:

Members saved tens of millions on epic deals The most shopped for categories included wine and spirits, video game consoles and headphones

Top selling deals included Fire TV Stick 4K with Alexa Voice Remote, Echo Dot, Sony PlayStation Classic Console and Oral B Smart Series Electric Toothbrush Prime members purchased over 73,000 wireless electronics and 55,000 sports equipment items.

One of the fastest Prime Now Deliveries was a Fire TV Stick delivered in 12 minutes and 6 seconds to a customer in Newcastle.

Amazon has teamed up with brands around the world to offer new and special-edition products exclusively to Prime members. Prime Day Launches feature brand-new products available for pre-order, limited-edition items and never-before-seen collections that are available exclusively to Prime members on Amazon for a limited time.