eBay have a new promotion running for qualifying sellers. If you create new campaigns with eBay promotional tool, Order Discount, you’ll get 50% off eBay UK Final Value fees on sales where the discount is applied until the 16th of August 2019.
Sellers can save money on any new campaigns using Order Discount when created before 26 July 2019 so, if you’ve already got campaigns running then it may be in your interest to pause them, create new campaigns and set them running instead. If you’ve not got campaigns running then it’s time to do so.
Internal eBay data based on analysis of campaigns from Jan-May 2019 says that on average 1 out of 5 buyers who are offered a discount on their order go on to accept the offer which is a pretty good batting average. The promotion suggests that offering an Order Discount will increase your basket size on 20% of orders and you’ll then save 50% on your eBay UK Final Value Fees on those larger than usual orders.
All sellers need to do is set up a new Order Discount campaign to see the impact that the tool can have on their sales
If the discount is offered but the buyer does not accept it, the Final Value fee reduction does not apply. For example if sellers offer 20% OFF over £100, the FVF promotion would not be applied on an order below £100.
This is a bit of a ‘No harm in trying’ campaign. The very worst that can happen is that you take five minutes to set an Order Discount campaign running and don’t get any additional sales. On the flip side you may see buyers purchasing more items to increase you average basket size and save 50% on eBay Final Value Fees as a bonus.