Spreading the joy on eBay
Kent-based Toytastic Trading is on a mission to help the child in all of us to ‘embrace the magic of play!’
With an extensive range of quality products – from educational games, outdoor and ride-on toys, or construction toy ranges, to arts and crafts kits, it has established a loyal and growing fan base online.
However, three years ago, its eBay store wasn’t performing quite as well as its other channels, so it turned to TymeOnline for its expert Marketplace advice and support.
The TymeOnline managed services team began by analysing the highly competitive sector online, and used their findings to inform a listings refresh and the creation of new promotional campaigns.
This freed up Toytastic’s own team to focus on maintaining their reputation for superior customer service, characterised by broad inventory, deep product knowledge and speedy fulfilment.
Not resting on its laurels though, Toytastic still regularly meets TymeOnline to discuss sales progress and how to best to plan for and respond to seasonal changes, new products, sub-sector trends and competitive activity. Toytastic said:
‘From floundering on our eBay account to now having the Premium Service Badge can be put solely down to the TymeOnline expert advice and management of our account.’
Services provided by TymeOnline include:
- Creative Templates
- Product Listings
- Market Research
- Competitor Analysis
- Ongoing Management
- Reporting / analytics
- Management of promotional / marketing activity